Buy a domain name to promote your listing
Apart from your valuable listing with Airbnb, there is nothing to stop you having a separate website and directing all booking enquiries to your main Airbnb listing.
Alternatively, like many hosts, you can do a bit of both. Let your website work for those customers who come to you first and wish to book directly with you, but also provide them with the link to your Airbnb account, should they prefer to book via Airbnb.
Domain names are really inexpensive and a two year .co.uk domain name can cost you less than £10.00 for two years, depending on whom you purchase from.
Let website visitors share your content
Make it super easy for your visitors to share your content by adding social media sharing buttons to your website.
Have associated Facebook Page and Twitter accounts
If you have a Twitter account promoting your bed and breakfast, ensure you also have a button that links to your Twitter feed.
Have an “Out and About” page
Ensure you let your potential customers know what they can see and do in your area. Many guests want to know about shops, restaurants, pubs, visitor attractions and nearby places of worship.
Put up customer testimonials on your website
Airbnb lets guests rate your accommodation. You can have testimonials on your website too, provided they have been given directly to you and you keep written records of them. I do not advise you to copy any reviews that are on the Airbnb platform as this could involve you in copyright issues.
Include your House Manual
Airbnb already lets you create a House Manual and I strongly recommend you have one. You can include a version of your House Manual on your website too.
I can create a website to showcase your bed and breakfast
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